Pre Fabulous began in 2006 when Fornicola Butuzova and Amo Lambeau began creating buildings they sold, to earn spending money to support their shopping and partying habits in Second Life. Sale by sale their business grew until 2009 when they both decided that it was time to go full time and create homes, stores, and other buildings in Second Life for a living.
Pre Fabulous does not follow the “Features and Fashion” way of thinking about building in SL, they rather take a more narrative approach to serving the needs of Second Life residents. Their belief is that people come to Second Life to realize fantasies or express some other ideal of themselves. If they want to fall in love in a tropical paradise, be the toast of the Manhattan skyline, or the Lord of a mighty kingdom, whatever their dream maybe they need help.
Rather than chase trends, Forni and Amo, focused on helping Second Life players tell their story. They created buildings that have a reason for existing, buildings that convey an emotional connection to the story their customers want to tell. One of their core beliefs is “A house is made of bricks… A home is made of cracks”. It is the cracks that tell the story of a house that say something about why it is there, who lived there, of the experiences that were shared, between its walls. Continue reading “SPONSOR SPOTLIGHT — Pre Fabulous”