Linden Lab have announced that they are proud to sponsor The Drax Files : World Makers. When I read this blog post I felt a great disturbance in the force, as if a million voices suddenly cried out in terror.
I’m told that during the meeting to finalise the deal Draxtor was told : “You may dispense with the pleasantries, Draxtor. I am here to put you back on schedule.”
Ok ok on a serious note, this does not look like a bad deal at all. The Drax Files : World Makers is an excellent series that gets to the parts Linden Lab have never ever been able to with their video promotions of Second Life.
I’ve said this often enough but one of the reasons Draxtor Despres has been able to do this is because he has an editorial impartiality that Linden Lab do not have. Linden Lab have been accused of playing favourites in the past, indeed at times they have clearly played favourites, but generally, they need to have an air of impartiality. Draxtor doesn’t, so it’s somewhat reassuring to read in the blog post :
This sponsorship has no impact on Draxtor’s editorial independence; we’re not taking control or trying to dictate what stories are told or how they’re presented in the series
The importance of this production to Linden Lab though, and probably one of the reasons for their sponsorship deal is highlighted within the blog post regarding the revamped Second Life homepage. There’s a trailer from The Drax Files : World Makers on the new homepage. As Hitomi Tiponi over at SLUniverse said : “Great to see that Linden Lab are sponsoring this series. It is the best advert for Second Life.”
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