Whilst reading Nalates Urriah’s blog last week I noticed an article related to Second Life In The News. Inside Nalates’ post was a link to an article on the Financial Times, which at the time I couldn’t read because the FT have this paywall thing going on. However today I discovered that I could read the FT article as long as I answered a one question anonymous survey.
The FT Article is by Tim Bradshaw and Emma Jacobs and is entitled “Second Life eyes second act as virtual reality matures.” Whereas the article does look to the future, it also looks to the past and this is where Linden Lab and Second Life, benefit from the current hype. The article starts off by talking about how magazine covers from over ten years ago that praise Second Life still adorn the walls of Linden Lab’s HQ.
The article doesn’t really reveal anything new, although there is an interesting aspect regarding adult content within the article, with quotes from Ebbe Altberg, Linden Lab CEO and Hamlet Au of New World Notes. Ebbe mentions that metadata will be used from start with Project Sansar to filter and sort certain types of content whereas Hamlet points out that adult content is a popular area in Second Life and therefore a source of revenue. Hamlet also talks about companies making the same mistakes in the future of VR as they have done in the past.
Another article on a similar theme by Heather Kelly was published on CNN Money; Company behind Second Life building virtual reality universe. This article also looks back on Second Life, but ultimately points out that Second Life isn’t the future, but this article also makes an odd claim that I haven’t seen anywhere else :
Creating worlds will be more difficult in Project Sansar than Second Life, but Altberg said they’ve made a tool non-engineers can use.
“It’s still extremely difficult to create content for virtual reality. Pretty much anything you want to create, you have to have a sophisticated engineering organization in place,” said Altberg. “We’re trying to solve those problems.”
Most of the quotes I’ve seen about Project Sansar have been about making it easier for people to create worlds, so I’m not sure whether the author has got the wrong end of the stick or LL are admitting that building with third party 3D tools isn’t as easy as building with prims in Second Life. Time will tell on this one, I have seen quotes suggesting that there will be inworld building tools in Project Sansar.
Continue reading “Linden Lab Continue To Generate Publicity As VR Hype Cycle Gathers Pace”