By 2007 Linden Lab had moved their communications away from the forum and to a shiny new blog. At this point a few things should be noted, firstly, Linden Lab made great use of the blog and engaged in some excellent communications. However Second Life was growing, fast. This meant that blog posts attracted a lot of comments and many of those comments were of a negative nature.<\/p>\n
Linden Lab employees must have found this frustrating and some people speculate that Linden Lab moved away from communicating due to the level of negativity. However users were engaged and negative though many comments were, they were of a cruel to be kind nature because people would not take the time out to be heard if they were not engaged with the platform. This sort of thorny situation plagues many a company when it comes to communications.<\/p>\n
June 2007<\/strong><\/span><\/p>\n Daniel Linden blogged\u00a0Keeping Second Life Safe, Together<\/a>. Ok, this was blogged on the 31st May 2007 but the ripples ran into June … ok feeble excuse but this was a controversial post. Daniel was asking for users to keep reporting questionable content. However some users felt that this post was a dig at adult content in Second Life full stop and took umbrage with the post. The controversy seemed to revolve around the term “Broadly Offensive<\/em>” which was used in the post.<\/p>\n Torley Linden blogged\u00a0First Look: WindLight update – beauty & bugs!<\/a>\u00a0This post, not surprisingly, concerned Windlight which was new at the time. The feature looked very exciting with talk of multiple suns, moons, region owners being able to control visitor settings and making it easier to edit presets. I think it’s fair to say that although Windlight was a great addition, it has never really fulfilled its potential.<\/p>\n Jeska Linden blogged\u00a0Voice First Look Viewer Available for the Live Grid<\/a>. Strange as it may seem these days, voice did not hit the grid until 2007 and was considered a controversial move. This blog explained that there was a voice viewer available and that Linden Lab would be seeking feedback. Ah they really did engage with the community back then.<\/p>\n Sabin Linden blogged\u00a0D\u00eda de la Liberaci\u00f3n and Het-Grid<\/a>. Unfortunately the Second Life blog archive appears to have eaten that post, but it can still be found on the wayback machine<\/a>. This was a bold move in which viewer updates would be optional and server updates were set to be released only to certain parts of the grid if circumstances dictated. This was of course the forerunner for what we see today with server channels for updates.<\/p>\n Sardonyx Linden blogged\u00a0An open source community update<\/a>. This was a post that thanked the excellent work they had engaged with to help fix bugs and add patches. The problem Linden Lab had was that they did not have enough developers to implement these updates, but this post suggested that developers had been hired which was allowing Linden Lab to implement these fixes. Many residents were credited for their help, far too many for me to list but they included the likes of\u00a0Nicholaz Beresford,\u00a0Alissa Sabre,\u00a0Tharax Ferraris,\u00a0Fremont Cunningham,\u00a0Dale Glass,\u00a0Able Whitman,\u00a0Thraxis Epsilon,\u00a0Peekay Semyorka,\u00a0Argent Stonecutter,\u00a0Jacek Antonelli,\u00a0SignpostMarv Martin and\u00a0Strife Onizuka.<\/span><\/p>\n <\/p>\n June 2008<\/strong><\/span><\/p>\n Michael Linden blogged\u00a0LDPW Highways: Your L$ At Work.<\/a> This blog post announced that Route 1 was well on its way to completion. These days there are at least 10 routes of public roads on the Second Life mainland, you can read more about them here:\u00a0http:\/\/wiki.secondlife.com\/wiki\/Linden_Department_of_Public_Works_Roads<\/a>.<\/p>\n Katt Linden (AKA Miss Communication) blogged\u00a0Second Life Login Screen, Now with More Info, and a few Questions<\/a>. This post explained that Linden Lab had added some new features to the login screen, such as the latest updates to the blog and grid status reports. The login screen has evolved since this point to include event listings etc. but at the time this was an impressive move. The blog post also suggested that login page polls would be appearing to help Linden Lab gather feedback. I can’t remember seeing one, but that wasn’t a bad idea.<\/p>\n LauraP Linden blogged\u00a0Responding to Questions about the DMCA Process<\/a>. This post explained a little bit about Linden Lab’s DMCA policy, it was as big an issue back then as it is today and content creators were frustrated about it. However this post started with an apology, as Linden Lab had inadvertently\u00a0disabled some content over the weekend.<\/p>\n