{"id":2871,"date":"2013-03-13T19:42:27","date_gmt":"2013-03-13T19:42:27","guid":{"rendered":"http:\/\/sl.governormarley.com\/?p=2871"},"modified":"2013-03-13T19:42:27","modified_gmt":"2013-03-13T19:42:27","slug":"bring-inworld-items-to-the-marketplace","status":"publish","type":"post","link":"https:\/\/sl.governormarley.com\/?p=2871","title":{"rendered":"Bring Inworld Items To The Marketplace"},"content":{"rendered":"

I’ve largely been supportive of Linden Lab’s efforts to bring advertising to their website. One area where I remain unconvinced is with regards to the dashboard, which I feel should remain unhindered. Another area where I’m not convinced it’s a good idea is the SL Marketplace<\/a>.<\/p>\n

One reason why I’m not convinced the SL Marketplace is a good fit is because people are already paying to advertise their wares there. However I do welcome Linden Lab’s blog post wherby they announce their intention to allow Second Life residents to be able to buy advertising space on their properties, Second Life related adverts are a good fit for any of their pages really. The devil will of course be in the detail, but the concept has potential. Inara Pey has a good blog post about LL’s announcement: Linden Lab Comments On New Advertising Moves<\/a>.<\/p>\n

However I often read people suggesting they use the SL Marketplace like a catalogue and teleport inworld to buy items. I think there’s potential here for extending the marketplace to have a catalogue section, such as an inworld items category, whereby a merchant would pay a listing fee for a limited time inclusion in this category.<\/p>\n

Now you may wonder why they wouldn’t just list said item on the marketplace in the first place, well, when it comes to no copy items, they’re problematic, Direct Delivery doesn’t support them for a start, you’re better off buying the no copy item inworld and picking it up really, which is how sales of breedables often work.<\/p>\n

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The Marketplace gives potential customers the opportunity to quickly compare items, prices, permissions etc. Whereas you can list items inworld to be found via the inworld search, you can’t give your inworld listing the same sort of richness that a marketplace listing provides.<\/p>\n

Also, if people have got their eyes on the marketplace, a few inworld listings could well be good advertising for your store as a whole.<\/p>\n

Overall I’d rather see the marketplace be the sole domain of Second Life related merchandise and services, that’s its main purpose. I feel there are enough other properties on the Second Life website for them to engage with external advertisers, but there is room on the marketplace to advertise Second Life related ventures, with a bit of thought, it could be a very productive area for Linden Lab and merchants.<\/p>\n

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