{"id":2770,"date":"2013-02-20T18:36:52","date_gmt":"2013-02-20T18:36:52","guid":{"rendered":"http:\/\/sl.governormarley.com\/?p=2770"},"modified":"2013-02-20T18:36:52","modified_gmt":"2013-02-20T18:36:52","slug":"linden-lab-appear-to-be-embracing-google-adsense","status":"publish","type":"post","link":"https:\/\/sl.governormarley.com\/?p=2770","title":{"rendered":"Linden Lab Appear To Be Embracing Google Adsense"},"content":{"rendered":"

I noticed a thread on the official forum: Banner ads on SecondLife.com<\/a>. I hadn’t noticed the banner ads, so I went back to some of the main pages such as the destination guide and then logged out and in and observed that there are indeed banner ads, I tried to grab a screenshot but it’s hard to make out:<\/p>\n

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Ads on Main Page<\/figcaption><\/figure>\n

Now these adverts look like Google Adsense to me, indeed I saw one down the side for Linden Lab’s Patterns. I think a move such as this is long overdue to be honest, Linden Lab should be looking to monetise their website and as it stands it’s not too intrusive, but have they actually thought this through and blocked some advertisers? Otherwise some of us will see IMVU adverts there!<\/p>\n

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Personally I think Linden Lab should have been using advertising on their website long ago, they’re late to the party. I also think they should have been looking to link with some strategic partners to engage with advertising opportunities, such as Adobe. However this may just be the start of some new ideas on creating alternative revenue streams.<\/p>\n

The adverts aren’t too intrusive, although I’m sure some people will find them annoying. I have adverts here that some people find annoying. A lot of websites have advertising these days, a lot of people find it annoying but people find ways of living with the adverts or blocking the adverts. I obviously don’t think advertising on webstes is a bad concept, otherwise I wouldn’t have it here. However if advertising becomes too intrusive, then it will turn people away and everyone has their own bar regarding when it’s too annoying.<\/p>\n

The adverts aren’t all over the Second Life community site, they’re not in the forums, the marketplace or the wiki. There may also be people wondering why they can’t pay to place banner adverts on the Second Life website for their inworld brand, Linden Lab have dabbled with this idea before but pulled back before getting too far into it.<\/p>\n

Personally I’m pleased to see Linden Lab trying something new, it will be interesting to see how long it lasts for and whether any comedy adverts along the lines of IMVU do appear.<\/p>\n

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