{"id":168,"date":"2010-12-02T18:19:56","date_gmt":"2010-12-02T18:19:56","guid":{"rendered":"http:\/\/sl.governormarley.com\/?p=168"},"modified":"2014-01-12T13:19:08","modified_gmt":"2014-01-12T13:19:08","slug":"what-are-linden-lab-playing-at-with-classifieds","status":"publish","type":"post","link":"https:\/\/sl.governormarley.com\/?p=168","title":{"rendered":"What Are Linden Lab playing at with Classifieds?"},"content":{"rendered":"<p>I don&#8217;t know if it&#8217;s my mood that has added to my annoyance with the  latest blog and emails about classifieds, I have the cough from hell and  I&#8217;m currently doing an extremely impressive impression of Grumpy, but  the events have certainly rubbed me up the wrong way. First of all I  awake from a nap to check my emails and find emails from LL telling me  how they&#8217;ve nerfed inworld classifieds, and of course they go with the  tired old BS of telling me this nerf is an imporvement and then I read  Nelson&#8217;s <a title=\"LL's new advertising beta\" href=\"http:\/\/blogs.secondlife.com\/community\/commerce\/blog\/2010\/12\/01\/join-the-second-life-advertising-beta\" target=\"_blank\">blog post<\/a> about a new classified beta, this right after reading how they are nerfing inworld classifieds.<\/p>\n<p>They  should be treated as separate issues, although one can&#8217;t help but  wonder if the deliberate and destructive nature of LL&#8217;s approach to  inworld classifieds is to encourage the big players to move to the new  system as well as giving them advantages inworld that their classifieds  wouldn&#8217;t previously have had, again we seem to be back to LL being  hostile to medium to small business owners, I have no idea why they do  this. <!--more--><\/p>\n<p>So the email, for those who haven&#8217;t seen it:<\/p>\n<p>Two Important Changes to SL Classified Advertising<\/p>\n<p>Dear SL Advertiser,<\/p>\n<p>We wanted to ensure that you are aware of two big changes to the Classified ad program.<\/p>\n<p>Maturity  Changes: Previously, advertisers declared the maturity level of their  ads. However, to prepare for teens coming to the main grid, we will be  using the maturity system used for Search that is based on two factors:<\/p>\n<ul>\n<li>Parcel maturity level<\/li>\n<li>Content of the ads themselves<\/li>\n<\/ul>\n<p>Advertisers\u2019  declared maturity will still be visible in Viewer 2, but will be  informational only and not affect the actual maturity rating for each  listing. We are targeting these changes for the week of Dec 13th.<\/p>\n<p>Ad  Content Limit: All ads have recently been standardized to 256  characters. To maximize relevancy, new characters limits will help you  choose only the most relevant descriptive keywords to help Residents  find your products and services. Our testing has shown that this limit  increased relevancy and click-through rates for classified ads.<\/p>\n<p>For more information, please read about Classifieds on the <a title=\"Classifieds Wiki\" href=\"http:\/\/wiki.secondlife.com\/wiki\/Linden_Lab_Official:Classifieds_FAQ\" target=\"_blank\">wiki<\/a>.<\/p>\n<p>Thanks for advertising!<br \/>\nKindest Regards,<\/p>\n<p>Linden Advertising Team<\/p>\n<p>Ok  first of all, the 256 character limit is a pile of crap when you&#8217;re  trying to write a human readable and descriptive advert, it&#8217;s better  than the absurd 64 character limit but it&#8217;s still a steaming pile of  crap and no amount of BS about relevancy is going to change the fact  that it&#8217;s a steaming pile of crap that encourages one thing and one  thing only, keyword city.<\/p>\n<p>Then of course we have the issue that  LL are already promoting irrelevant classifieds because they&#8217;ve changed  the way classifieds display, they used to be an exact phrase match, now  they&#8217;re not, this in itself already leads to irrelevant classified  results, I have no idea which numpty thinks these changes make  classifieds more relevant, but these changes simply do not make  classifieds more relevant.<\/p>\n<p>Then we have Nelson&#8217;s blog about the new beta system, which leads you to <a title=\"Advertise Second Life\" href=\"http:\/\/advertise.secondlife.com\/\" target=\"_blank\">here<\/a>. The first thing to note is that this seems to be a partnership with a company called <a title=\"GlamAdapt\" href=\"http:\/\/www.glamadapt.com\/\" target=\"_blank\">GlamAdapt<\/a>,  secondly you can&#8217;t pay in Linden dollars, which suggests it&#8217;s not aimed  at inworld residents, I have no problem with LL seeking alternative  forms of revenue so this I don&#8217;t mind, but why are they pushing this on  the back of nerfing inworld advertising methods?<\/p>\n<p>Search has been  borked for the majority of this year, inworld business owners have been  struggling to be seen and now LL are pushing a different kind of  advertising? Maybe when I read the blog again after a good night&#8217;s sleep  it won&#8217;t make me so annoyed but it appears yet again that LL are  leaving their existing users with crap galore whilst they go chasing  rainbows.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t know if it&#8217;s my mood that has added to my annoyance with the latest blog and emails about classifieds, I have the cough from hell and I&#8217;m currently doing an extremely impressive impression of Grumpy, but the events have certainly rubbed me up the wrong way. First of all I awake from a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sl.governormarley.com\/?p=168\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What Are Linden Lab playing at with Classifieds?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3,14,647],"tags":[33,19,1022],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6rJUK-2I","jetpack-related-posts":[],"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/posts\/168"}],"collection":[{"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168"}],"version-history":[{"count":3,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":171,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/posts\/168\/revisions\/171"}],"wp:attachment":[{"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}