{"id":134,"date":"2011-01-15T12:53:28","date_gmt":"2011-01-15T17:53:28","guid":{"rendered":"http:\/\/sl.governormarley.com\/slpress\/?p=134"},"modified":"2014-01-12T13:19:07","modified_gmt":"2014-01-12T13:19:07","slug":"blue-mars-reverses-several-gears","status":"publish","type":"post","link":"https:\/\/sl.governormarley.com\/?p=134","title":{"rendered":"Blue Mars Reverses Several Gears"},"content":{"rendered":"<p>Blue Mars reverses several gears in their latest <a title=\"Bkue Mars restructures\" href=\"http:\/\/blog.bluemars.com\/2011\/01\/avatar-reality-restructuring.html\" target=\"_blank\">announcement<\/a>.  They are moving to being an app for the iPhone and iPad, this is a real  shift and one has to wonder how long this will be a viable model, there  is also the horrible issue of job losses, including that of CEO Jim  Sink.<\/p>\n<p>Blue Mars seems to have suffered from trying to do too much  too quickly, I have read comments from Blue Mars users that they went  to open beta before it was ready (as Second Life did with viewer 2, but  not on as big a scale), the camera controls and movement were painful.  Personally I only visited Blue Mars a couple of times, downloading new  cities and the extremely slow performance on my computer meant it was  never really a venture I&#8217;d pursue for long, had it ran better then maybe  I&#8217;d have visited more often but that would have meant some of the goals  of the company couldn&#8217;t be met, that it didn&#8217;t run well on my computer  is my problem to a large degree, but the success of Second Life and  World of Warcraft is in a big part due to them both running an older  hardware to a decent degree, you have a wider audience there. However  users of World of Warcraft and Second Life do complain about the lack of  state of the art graphics, so it&#8217;s a double edged sword.<!--more--><\/p>\n<p>What  does this mean for the virtual world model such as Second Life? This  should actually be a boost for Linden Lab, there are plenty of people  who don&#8217;t want to play on their mobile devices and if the new CEO can  get his act together and give some impetus, we could see some real  growth. There will I&#8217;m sure be mumblings that this model isn&#8217;t viable or  won&#8217;t happen and at some point Second Life will have to freshen up and  become more vibrant to meet technology changes but, the rise of portable  devices has put a barrier in place of companies like Linden Lab, plenty  of people these days have laptops and plenty of laptops don&#8217;t have  great graphics cards, Second Life users probably aren&#8217;t where Linden Lab  envisaged in 2005 in terms of the average performance of their  computers.<\/p>\n<p>I&#8217;m sure that having some sort of Second Life app on  the iPhone and iPad would be something Linden Lab would like too, the  web browser concept suggests they want a lighter version at some point  and there is merit in that but one would hope that unlike Blue Mars,  Linden Lab don&#8217;t throw in the towel and chase a core audience of  portable device users, because there&#8217;s still a big old world out there  who want to sit in front of the PC or Mac and engage in a virtual world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blue Mars reverses several gears in their latest announcement. They are moving to being an app for the iPhone and iPad, this is a real shift and one has to wonder how long this will be a viable model, there is also the horrible issue of job losses, including that of CEO Jim Sink. Blue &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sl.governormarley.com\/?p=134\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Blue Mars Reverses Several Gears&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[14,647],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6rJUK-2a","jetpack-related-posts":[],"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/posts\/134"}],"collection":[{"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=134"}],"version-history":[{"count":3,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/posts\/134\/revisions"}],"predecessor-version":[{"id":137,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=\/wp\/v2\/posts\/134\/revisions\/137"}],"wp:attachment":[{"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sl.governormarley.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}