No Booze In General!

Last night, whilst reading the Second Life forums I noticed an advert for Stella Artois appear on the adsense adverts. This was quite a surreal moment as at the time I was drinking a can of Stella Artois! Now as it wasn’t my first, the mind goes into the realms of fantasy and imagines a Google Adsense solution based on my eating and drinking habits that Google detect upon a person … one day maybe, horrid thought but I’m sure they’d love to do that.

However far from the Stella Artois advert appearing because I was drinking it, the more likely explanation is that the Stella Artois advert appeared because there are a few miffed and bemused merchants having their items unlisted from the General rating category on The SL Marketplace because they promote cigarettes and alcohol.

There are a few threads on the forums that discuss this issue:

Alcohol & Tobacco Police On The Prowl?

Marking Everything Mature

SL’s Maturity Rating System

The thing to bear in mind is that alcohol and tobacco are not supposed to be listed in the general category and this is not a new rule. The listing guidelines cite as examples of moderate content:

Depictions of or references to alcohol or tobacco use.

So if your item has been moved to moderate when it used to be in General, then it’s a fair cop guv’nor, but that brings us to the next question, who is instigating the crackdown?

Continue reading “No Booze In General!”

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