Hamlet, over at New World Notes, is on a Facebook offensive, as opposed to Ciaran, over here, who is on an offensive Facebook campaign. I do agree with Hamlet with regard to Facebook having the potential to extend reach, which it clearly does have. Indeed I have no issue at all with Linden Lab or any other Second Life residents promoting Second Life on Facebook, where I do have a problem is with Linden Lab promoting Facebook on Second Life, as they did again recently on the spring break blog post.
I fully believe LL are doing this all arse about face, they should be offering Facebook exclusive promotions, on Facebook, to Facebook users (as opposed to Second Life users, although some clearly fall in both categories). People may well moan about promotions on Facebook, but the idea is surely to extend Second Life’s reach into Facebook territory, not extend Facebook into Second Life territory, which is more akin to driving the wrong way up a one way street.
However Facebook isn’t the only way to extend reach and Facebook simply does not welcome Second Life users, to use their Second Life names, full stop. Facebook doesn’t like pseudonyms, beyond the rich and famous and those whose cause Robert Scoble takes up. Continue reading “Extending Reach – Facebook and Other Options”