Phil Deakins has announced on the official forums that his low prim furniture store, Prim Savers, is rebranding itself as Prim Misers. Why is this of any particular interest you may ask, well it’s a cautionary tale and one that appears to be laced with disagreement, deceit and downright spitefulness. Phil has rebranded his store not because of any sort of attempt to reinvent his brand, it appears to be more of a case of his brand being in dispute with another brand and someone else being more determined to gain the legal right to use the name.
Our tale starts on a forum thread back in January 2010 where Phil explains:
“As most people here know, I’ve been trading in SL as “Prim Savers” for a long time – in the low prim furniture field. Two months ago a new low prim furniture store opened up as “PrimSavers” (no space between the words). The owner claims that it’s a different business name and I disagree. Anyone got any thoughts? ”