Blizzard – Ciaran Laval

December 31, 2014

2014 Reviewed All In One Post

If you’re read my other two posts reviewing then there’s nothing new here in this one, it’s just a merging of the two posts to make it easier for future reference. This means it will be a long post, with pictures, videos and probably some errors.

January

January started with a look back to 2013 and the number of private region losses. The scores on the door from Tyche Shepherd displayed a slow down on the number of regions leaving the Second Life grid, something that would continue during 2014.

2012 Net Private Region Losess – 2865 (12.0%)
2013 Net Private Region Losses – 1719 (8.2%)

The virtual world of Kitely moved to a different pricing model which largely did away with the pay by the minute options as these had not been popular.

Blackened Mirror poster should be here — The Blackened Mirror Poster

Season 2 of The Blackened Mirror was taking a mid-season break but would return by the end of January. The show was recorded in Second Life.

Linden Lab were Raising The Roof : The HTTP Project. This project, which had started in 2012 was aimed at improving HTTP communications to improve the end user experience. Linden Lab would continue working on improvements during the year.

Second Life users were getting frustrated by tax and account information requests from Linden Lab. They would continue to be frustrated by these requests throughout the year despite Linden Lab improving their communications and information on these issues.

Second Life got a mention in the comedy show, 2 Broke Girls.

Then came the storm to warm up many a chilly January evening, Cloud Party announced that they would be closing their virtual doors on February 21st.

This was quickly followed by even more news to warm up January, Aston Villa fan and Linden Lab CEO, Rod Humble, was leaving Linden Lab. This created a Twitter storm.

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September 24, 2014

Blizzard’s Decision To Cancel Titan Should Sound A Warning Bell For Linden Lab

Hamlet Au over at New World Notes has a blog post about Blizzard’s decision to cancel Titan. Titan was a planned new MMO from Blizzard, a long rumoured new MMO, indeed seven years long and it never seemed to see the light of day but it was supposed to be the next big thing.

Hamlet’s article has a link to a Polygon post on the same issue : Blizzard cancels its next-gen MMO Titan after seven years. That article has some great quotes from Blizzard’s co-founder and CEO Mike Morhaime and Blizzard’s senior vice president of story and franchise development, Chris Metzen. Linden Lab should pay careful attention here to what is being said and what has happened. Mike Morhaime is quoted as saying :

We had created World of Warcraft, and we felt really confident that we knew how to make MMOs, So we set out to make the most ambitious thing that you could possibly imagine. And it didn’t come together.

Linden Lab have created Second Life and I’m pretty sure that they feel really confident on how to make virtual worlds. They have now set out to make the most ambitious virtual world that one could possibly imagine, but will it actually come together?

Chris Metzen is quoted as saying :

We were losing perspective and getting lost in the weeds a little. We had to allow ourselves to take that step back and reassess why the hell we were doing that thing in the first place.

Linden Lab need to ensure that they don’t find themselves in this position with their future virtual world, that they don’t find themselves making something that isn’t fun, that isn’t really progressing how they would like it to and that might not be worth their time at the end of the day.

Then there’s the World Of Warcraft factor. World Of Warcraft may be in decline but it’s still quite healthy. The same can be said of Second Life. Chris Metzen confirmed that Blizzard will continue to support World Of Warcraft, indeed he goes further and says :

My hope personally is that we’ll support it forever

Linden Lab have said that they will continue to support Second Life, I’m sure there are people at the lab who hope they will support Second Life forever.

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August 14, 2014

Virtual Worlds Should Pay Heed To The Rise Of The Orcs

Earlier this year Mitch Wagner had an article published in Information Week about High Fidelity : Second Life Founder Pursues Second Chance. The article talked of how Second Life had not reached mainstream appeal and pondered whether High Fidelity can. Mitch wasn’t convinced because of the time investment, but he did acknowledge that Second Life got a lot right. However for the real reason Second Life hasn’t reached mass appeal we need to go to the comments on the article and consider the issue of Orcs :

Second Life would have fared better if it had appealed to MMORPG fans, the primary proven market for such activities. Philip Rosedale, you need orcs.

This comment misses the point of Second Life somewhat and yet in doing so, highlights one of the issues for Second Life and any other virtual world. People see Second Life as a singular place, it’s not, but the architecture of the platform can make it appear so, which brings us to another comment on Orcs :

I think the Orcs comment is spot on. It’s one thing to fix the technological elements, but Second Life never appealed to me because it was so open and amorphous. Part of the fun of an immersive experience is having an objective and a set of limitations to work within (or against). An open world where you can do anything sounds great, but then you run up against the limits of your own imagination.

This comment hits the nail firmly on the head. Second Life needs to deliver experiences as well as offering open creativity, people want something to do. This also goes back to the points Mitch made about time investment, people want to pop into a virtual world, experience something and logout. They don’t want to build, they want to be guided. The problem here isn’t Second Life itself, it’s the way people view Second Life as .. well, Second Life. I’ve said something along these lines before, but for Second Life to reach mainstream appeal it requires people to stop talking about Second Life. This may sound somewhat odd but my point is that Second Life should be viewed as the technology. The experiences the places people visit, the places people learn at, the places people role-play, they should be at the forefront of the major discussion, Second Life should be consigned to the geeky conversation about technology.

Now of course virtual worlds offer a sandbox experience and the concept is absolutely brilliant. Virtual worlds such as Second Life, Kitely, Inworldz, OpenSim etc. offer authors, creators, designers the opportunity to build their very own stage and bring their own visions to life. This really is a fantastic opportunity for people who want to get creative, to do so. However there are many many people who want to be guided through an experience, they want to teleport right in to the end product. Virtual worlds do indeed offer great potential but to some, a blank canvas is very difficult to grapple with.

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March 20, 2014

Judge Rules Against Worlds Inc. In Virtual World Patent Claims

Cristiano Midnight over at SLUniverse has posted news of a court ruling in favour of Activision in a patent case brought by Worlds Inc. This is an important case because Worlds Inc. have been challenging a lot of MMO’s and Virtual Worlds over alleged use of their patents.

Cristiano’s post links to a Gigaom article from last week : World of Warcraft beats trolls in fight over 1996 “virtual worlds” patent . One of Worlds Inc.’s patents is US Patent 7,181,690 which makes a claim of :

A method for enabling a first user to interact with other users in a virtual space, wherein the first user and the other users each have an avatar and a client process associated therewith, and wherein each client process is in communication with a server process.

There’s more in the link, but that would cover a lot of MMO’s and virtual worlds were Worlds Inc. to win a case. However in the Activision case Gigaom are quoted as saying :

U.S. District Judge Denise Casper wrote that patents belonging to Worlds Inc. appear invalid because the inventions they describe already appeared in public before the patents were filed.

Worlds Inc. have in the past said that they may also look to see if Second Life is violating their patents, although a Massively article on the same issue claims:

This isn’t Worlds’ first attempt to sue an MMO studio over these allegations, as it went after (and lost to) NCsoft and Linden Lab several years ago.

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February 7, 2014

Why Subscription Models Aren’t Dead Yet

There’s a discussion on The Elder Scrolls Online forum regarding the forthcoming game’s pricing model. Before we go further, I should point out that the game is known as TESO, which is way too close to Tesco for my liking, but for the sake of brevity, I’ll call it TESO. Anyway, the discussion is largely supportive of the pricing model and on the face of it, the pricing model looks historically like other MMO’s, with an upfront price for the digital edition of USD$59.99 or GBP£49.99 and after the first 30 days a recurring monthly cost of USD$14.99 or GBP£8.99.

However here’s the thing, that pricing model is largely out of date. Games launch this way and then within a year or two, they go to free play. That’s often how it works these days. I went through this with Star Wars : The Old Republic, it was a very similar model and it didn’t end well in terms of being a subscription model, however going free to play saved the galaxy, as reported in Massively at the end of March last year : GDC 2013: James Ohlen on how F2P saved SWTOR:

According to Ohlen, SWTOR was designed to be a subscription-based game, so any F2P option needed to still effectively support the service the way a sub game would. The most successful compensation came in the form of Cartel Packs. In the style of trading card games, these packs would give players random items that they could use in game. And just as in any good TCG, the items in the Cartel Packs could be traded with other players — this time on in-game auction house, the galactic trade network.

There’s part of the key to changing your model and it’s one Linden Lab should pay heed to but I’m not going to talk much about Second Life or Linden Lab in this post, I’ll save that for another post. There will be a little bit more about SL and LL but this post is mostly about TESO.

So with all the evidence staring TESO in the face about the lack of longevity of subscription based MMO’s, why are they going ahead with it? Well if anything, SWTOR leads the way. Initially there will be a big buzz and a lot of people engaging with the game, the cash will flow in and that’s a business model that is hard to ignore.

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