Linden Lab Should Embrace Google+

The big news of course is the change of the Second Life Terms of Service, particularly the section regarding user generated content in section 2.3 : Updates to Section 2.3 of the Terms of Service. However I already have plans for blog posts today so that’s going to have to wait!

Instead I’m going to take a look at a positive change Google+ have announced that users will now be able to use any name they like on the service .. as long as it’s a first name last name combination, isn’t full of profanity and isn’t an obvious attempt to impersonate someone else. The post states :

Over the years, as Google+ grew and its community became established, we steadily opened up this policy, from allowing +Page owners to use any name of their choosing to letting YouTube users bring their usernames into Google+. Today, we are taking the last step: there are no more restrictions on what name you can use.

This is a very sensible move, albeit a few years late but it also provides the creators of virtual worlds, such as Linden Lab, a platform on which they can advertise their wares and their users can engage with them, without fear of having their accounts deleted for running foul of a real name policy, such as Facebook have.

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Linden Lab Explain Why SL11B Competition Is Exclusive To Facebook

In my previous blog post I bemoaned the fact that Linden Lab’s SL11B competition was exclusive to Facebook. Pete Linden (AKA Gray Of The Lab from San Francisco) has very kindly explained some of the reasoning behind the decision, and he didn’t even use the telegram system to send the message :

We realize that a number of Second Life users have reservations about using Facebook and other platforms. In this case, we chose to run the contest through our Facebook page simply because we have a tool on our page that facilitates running a contest with all of the legal stuff (technical term) we need in place to run something like this, and we thought it would be of interest to the more than 366,000 followers of the official Second Life page. Our aim certainly isn’t to discourage participation, and we’ll certainly explore alternative ways to run similar contests in the future.

I’ve commented elsewhere that I don’t actually object to Linden Lab running competitions exclusively on Facebook, I just don’t think that a birthday competition should be exclusive to Facebook. However I went through all that in my previous post, so it’s probably best not to go over that ground again.

Now to be fair to The Lab here, there are legal issues surrounding competitions and submissions. This is why there are a few Second Life group pools on Flickr. An official one was setup because the other main one, didn’t quite give Linden Lab the terms and conditions that they wanted for their promotional aims. This was the right thing to do for all parties involved in the Flickr pools.

Facebook offers the facilities for LL to run a competition easily, we can agree or disagree with their decision to use Facebook but there is some logic in this decision.

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LL Take Their Eyes Off The Prize With Facebook Competition

Linden Lab have been doing a lot right lately in terms of community engagement and they deserve much credit for that. However it is inevitable that at some point they’re going to miss the mark at some point and so it turns out with Second Life’s 11th Birthday: Celebrating Your Second Life L$10,000 Contest.

A 10,000 Linden Dollar prize is not bad for a snapshot contest, but there’s a hitch and the hitch comes with the method of entry :

Participation is easy – submit your celebratory snapshots from inworld to the contest page on our Official Second Life Facebook Page. Click the contest tab, review the contest information and rules and start sharing. This year you will be able to submit up to one snapshot a day for the duration of the contest. Full rules, submission and voting dates, and details are all on the Facebook page.

Facebook, really? I’ve made no secret in the past that I’m not a big fan of Facebook. This is largely due to their absurd policies regarding pseudonyms and that really gets emphasised here because people who know others by their Second Life username may not know them by their real name, and why should they? They are different circles.

Facebook has a history of deleting accounts that use their Second Life user name, as Hamlet Au over at New World Notes reported back in May 2011. This is Facebook’s call as using your Second Life account name as a Facebook account (rather than Facebook page) is a breach of the Facebook TOS. No real argument from me about that, Facebook’s rules. Personally I think it’s a silly rule that dilutes social networking opportunities, but it’s Facebook’s call to do this.

Facebook can play a part in promoting a platform and I don’t blame Linden Lab for embracing Facebook, promoting Second Life on non Second Life properties is a very sensible idea but it’s really not the place to be running a community wide 11th birthday competition.

Linden Lab could allow entries on my Second Life or their Flickr page (you have to be signed in to Flickr to view that for some reason), or their own forums, Tumblr,  Google + too. Hey they may even want to allow entries on Facebook, but it should not be the only place to enter the contest.

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Facebook Should Not Buy Second Life For The Sake Of Both Companies

Bopete Yossarian has started a thread over at SLUniverse to discuss an article that appeared this week on Gamasutra : Why Facebook should buy Linden Lab. The article is posted by a community member called Nick Harris, rather than a regular member of the Gamasutra staff, the opinions in the article are therefore not the opinions of Gamasutra or its parent company.

The article doesn’t really delve into the reasons why Nick Harris thinks this is a good idea, which sort of undermines the article. However the idea is an interesting one, so is the idea that Microsoft or Yahoo! should buy Linden Lab. The ideas are interesting in terms of discussion but generally lack any real meat on the bones.

The article also falls into the trap of saying :

Facebook have tried to retain its dominance through simple critical mass, if that is where everyone is, if you have to join Facebook to not miss out on invites to your friend’s impromptu parties then their hope is that you will and you won’t mind the data mining they do on you for market research and the targeted advertising. You aren’t in a position to complain, really, as it is a service they are providing to you for free.

This is a pet peeve of mine. Facebook is not free, it’s an exchange of resources. They provide the service, users provide the content, Facebook then realise value from said content. Although there’s no money exchanging hands in terms of basic usage of Facebook, there is a trade of content for service. However that aside, the author really doesn’t make much of a case for Facebook to buy Second Life :

Not only is this primarily a social nexus like Facebook (a place where you can project whatever version of yourself you choose others to see, either using a younger image of yourself, or making an effort to dress up for the photo when you are actually a slob in real life, or use someone else’s image entirely out of low esteem, or some catfish scam), but you are encouraged to create an escapist alter ego through which to indulge your fantasies, to travel without time, cost, or hassle to “see the sights”, to meet new people who share your interests unrestricted by enormous geographical separation.

Whereas I can see to a degree what he’s trying to get at, he seems to be missing a gaping point about the differences between Second Life and Facebook.

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