Category: Virtual Worlds

I sat down this morning at work, the first day back after the easter holiday, switched on my PC, sipped my coffee and then in a scene reminiscent of the closing stages of The Usual Suspects the scenery around me told its own story.

There in front of me were logos for AMD, Microsoft, Nvidia, it all suddenly made sense. The evil empire wasn’t on the march to silence the minions, we weren’t all being told to be silent at the back, we were being asked to treat the Linden Lab brand as, well a brand.

Indeed, just like Microsoft insist on people who sell services on the back of their name require people to correctly use logos and refer to their products. Continue reading “Branding – It’s Much Ado About Nothing”

According to George Orwell newspeak is “the only language in the world whose vocabulary gets smaller every year”, which ties in nicely with the latest official blog from a company who run a virtual world because, heck our vocabulary just got smaller.

Am I even allowed to use these tags any more? Do they tick the right boxes, I think there should be a space in one of them. Oh woe is me.

Now remember children, reading the blog and the associated links will give you lessons in generic nouns, proper nouns, common nouns and verbs. Hey they who can’t be named unless I am grammatically perfect are well respected in education circles so this is another wonderful example of their steps in educating the world, so hat’s off the the company. There’s more, we’re told not to use the brand name in a possessive or plural context. Continue reading “Newspeak”