The Endgadget Expand NY event this weekend saw Ebbe Altberg going coast to coast as he participated in a panel discussion : Back To Reality VR Beyond Gaming. This panel discussion saw Ebbe joined by Matterport’s Matt Bell and BeAnotherLab’s Marte Roel and has been summarised on Endgadet itself in an article entitled : Virtual reality has a future beyond video games, and it’s already started.
The discussion has also been discussed, eloquently, in detail and with great analysis by Inara Pey in an article entitled : Beyond gaming: looking at VR with Ebbe Altberg and others.
The panel was hosted by Ben Gilbert of Endgadget who introduced Ebbe Altberg as “The CEO Of Linden Lab, who you might have heard of from Second Life and other fun products.” This sort of introduction is exactly why I thought Rod Humble was on the right track in terms of expanding Linden Lab’s portfolio. Second Life should really be a tag line of Linden Lab, not the other way round. However it does emphasise yet again the sway that Second Life has in terms of its name.
Host Ben Gilbert then earns cheers from the virtual world fanbase when he says that the people on the panel are not making video games. You see, some people do understand the difference between virtual worlds and games! Ben also earns some bonus points for realising it’s Linden Lab, not Linden Labs. However he only found that out on the same day of the discussion.
Ebbe indicates that beta testing of Linden Lab’s new virtual world may start around the middle of next year, so watch that space. Ebbe also talks up Second Life well discussing use cases such as education, art and entertainment as well as talking of the economic model and how Linden Lab allow users to create the content.
Ebbe makes a good point about lines between the virtual and real worlds when host Ben Gilbert brings up the issue of the lack of the sense of smell in virtual reality. Ebbe feels there are pro’s and cons and that it’s not about reaching equality between the two spaces. That’s a very important point because I feel some people feel virtual reality will lead to some people being lost in the machine but I really can’t see the feared level of immersion some have being an issue for eons, certainly not in this generation of VR.
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