The Problem Of PG Guidelines

There are a couple of issues doing the rounds at the moment, which initially seem unrelated but at the heart of them there is a link, well I’m going to link them anyway!

The first issue is the Star Trek CBS Copyright infringement thread. The thread has some interesting commentary, in particular on page 4 where KellyO Mayo suggests Linden Lab come to an arrangement with CBS and introduce a system that pays a percentage of sales to a CBS account in return for allowing Star Trek items  to be sold on the grid.

Edie Shoreland gives the idea short shrift and suggests it should be residents who negotiate any such deals.

Both of them make good points, but really, there should be room for both arrangements, the glaring problem for a Linden Lab initiative is that the grid is not PG only and many brands get the heebie jeebies about being associated with any sort of image of a female nipple, although they’re happy as Larry to see their brands being perused on beaches in hotter climates where there are female nipples aplenty. I won’t get into a rant on the silliness of this but it does tie in with another issue, the IHeartSL fashion feed has gone PG according to reports, including a report over at New World Notes by Iris Ophelia.

One of the suggested reasons for the IheartSL change of heart …. oh dear… oh where was I, oh yes, one of the suggested reasons for the change of policy is that IheartSl runs Google Adsense and the guidelines for participating are basically that your site should be PG. Which links in with the issue of whether Linden Lab would be able to gain traction with brand partnerships whilst large parts of the grid are not PG.

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Pathfinding Provides Builders With Linkset Conundrum

Pathfinding is now widely available, although the tools are not yet in the main viewer, they are in the latest beta viewer which is available from the main Second Life client download page. Inside the viewer you will find the build tools:

An Image Should Be Here
Pathfinding In Build Menu

Now the issue for builders to consider is whether or not they want to consider making their buildings pathfinding compatible. There are certain things to consider here, fortunately Linden Lab have a good resource on the wiki: Pathfinding Tools In The Second Life Viewer. I heartily reccomend builders read that but I’ll briefly go through some of this.

Pathfinding works on linksets, not objects in linksets, that’s a big conundrum for builders and I’ll explain why.

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How About Some Current Lindens Giving Interviews?

Earlier this month Buzzfeed ran an article entitled: Tech Confessional The Secrets Of Second Life. The article has a byline of:

A former employee of Linden Labs, the creator of the virtual world, talks about walking in on users having (virtual) sex, being a Second Life celebrity, and why it was such an inspiring job. Also, furries!

Oh here we go, I thought, even down to the Linden Labs faceplam, but no, the article is extremely positive about Second Life and although its fairly brief it manages to capture the essence of excitement about the way Second Life broke through boundaries by allowing users to create the world … oh and walking in on furries having sex!

The former Linden Lab employee was a design lead on the marketing team and talks of how exciting it was to work for Linden Lab during the so called Golden Age, before that waned and he eventually left to form his own company in 2010, but he has no regrets and still feels Second Life is a wonderful concept.

There’s also a comment from former Linden, Jeska, in the comments section, who also still sounds positive about Second Life. The shift in culture at Linden Lab seems to coincide with growth, or aims at growth, you do get the sense that some of the fun left the building as the company matured but that’s really not unusual, more bosses, more procedures, more meetings, more focus.

The thing is, the only Linden who seems to talk to the media is Rodvik and whereas that’s good, he talks to the media in places other than the Second Life blog.

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European Central Bank Cast Their Eyes At Virtual Currencies

Daniel RavenNest has started a thread over at SLUniverse with a link to a PDF report regarding virtual currencies, in their report they use two case studies, Bitcoin and Second Life. The PDF report can be read here. The report has misconceptions and inaccuracies in the Second Life section but I must admit that I get the heebie jeebies at anything EU related with Second Life, when Linden Lab introduced VAT to comply with an EU directive on electronic services I contacted MEP’s, MP’s, The UK government, The UK tax office and had communications with EU officials. They completely ignored the fact that the legislation they had introduced actually created the issue that the legislation had been introduced to prevent inside Second Life, namely Europeans being put at a competitive disadvantage due to tax laws. That such a basic concept went over their heads, gives me little faith in their investigations into virtual currencies.

However there are some valid concerns and although people may find claims of money laundering far fetched, it is feasible and it’s not just Europe that has concerns over this, The FBI have apparenly had similar concerns too.

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Telling Tales

I was listening to Digital Human on Radio 4 on the way home from work this afternoon and this week’s edition was about how storytelling is changing, rather interestingly one of the people interviewed claimed that storytelling is taking a step backwards to older times with people telling stories they’ve heard from others in different mediums, similar to how stories would move from place to place as people travelled but now travel can be a digital step, rather than a physical one.

A lot of the episode was about something I’ve never heard of called Slender Man, which has apparently got a large following. However another part of the episode involved Alison Norrington, who has in the past used Second Life as part of a transmedia storytelling project, that was back in 2007 so it isn’t new. Transmedia is using different formats to tell your story, each one delivering a unique piece of the project, so for example, in Alison’s case she used blogs, emails, Second Life, YouTube etc. to tell the story, rather than having the whole story on each format … I think I’ve got that right!

I don’t think Alison is in Second Life anymore, maybe The Blarney Stone was too much drunken debauchery for her, but the project and use of Second Life was an interesing concept.

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