Ciaran Laval

A new brand is in town, it’s a confusing brand but in yet another change policy now, explain it later move the powers that be have moved the goalposts on their trademark usage and introduced the Second Life brand.

People have 90 days to comply, what happens after 90 days I’m not sure but I have a copy of the old and much more straight forward guideines, the guidelines where users were told in simple terms how to use trademarks and logos. Indeed some of the old guidelines which appear to be no longer around are very different from the new policy, including using the trademark name and logo.

What is so difficult about prior consultation? Catherine Linden tells me they’ve given notice, there’s a ninety day sort yourself out period but, this is worded in a way that suggests only those sites that weren’t complying with the policy need to worry and yet, the new policy looks very different to the old policy. However, for a reminder of the fond and clear good old days, behind the cut is the old policy.

SECOND LIFE TRADEMARK USAGE POLICY FOR FANSITES

Thank you for your interest in operating a Second Life fansite or affiliate website! This policy statement
describes the usage guidelines for the “Second Life” name and logo and other marks and intellectual
property of Linden Research, Inc. (“Linden Lab”).

“Fansite” is a website created and maintained by residents or other devotees of Second Life, with content
primarily focused on some aspect of Second Life.

The requirements for trademark usage differs slightly between Fansites and further differs between
Commercial Fansites, which are Fansites that charge any access fee or offer goods or services for any fee or
other consideration, and Noncommercial Fansites, which are Fansites that have no commercial purpose
(with limited exception for advertising revenue from advertisements that comprise a minority of the content
available on the website).

USE OF SECOND LIFE MARKS

While you are in full compliance with the usage guidelines described here, you may use the “Second Life”
name on your website, as well as the related logos and graphics available at Toolkit, solely in the form
described there. Additionally, you may use screenshots from Second Life to the extent that Linden Lab has
the right to authorize use of the content within such screenshot, including screenshots of Linden in-world
objects and Linden avatars, subject to these usage guidelines.
REQUIREMENTS

Common Requirements

Required Trademark and Copyright Information. You must include the following information on your
website: “Second Life® and Linden Lab® are trademarks or registered trademarks of Linden Research, Inc.
All rights reserved. No infringement is intended.”

No Title. You acknowledge and agree that no title or any other form of ownership to any intellectual property
of Linden Lab has been or will be transferred to you.

Compliance with Policy. You agree to comply with this usage policy as currently stated and as may be
amended from time to time in the sole discretion of Linden Lab, and that Linden Lab is the sole and final
arbiter of interpretation of this policy.

Compliance with Laws. You may not use our name, logos or other marks or intellectual property in any
manner, or in connection with any enterprise or purpose, that is in violation of applicable laws.
Intellectual Property Rights of Second Life Residents. Users of Second Life, also known as “Residents,”
have intellectual property rights in certain content they create in Second Life. Linden Lab does not license to
you any intellectual property rights of Residents in these usage guidelines. You agree to comply with
applicable trademark and copyright laws with respect to any usage of content created by Residents or other
third parties.

Domain Names. You agree to refrain from using any domain name that closely mimics our proprietary
domains, including secondlife.com and lindenlab.com.

Additional Requirements for Commercial and Noncommercial Fansites

Avoid Confusion. You agree to include some manner of designation within the website masthead or other
prominent placement on the home page that indicates that the site is not owned or operated by Second Life
or Linden Lab. Appropriate designations may include “fansite,” “unofficial site,” “unauthorized site,” and
the like - any questions regarding appropriate designation may be directed to a Community Manager at
Linden Lab.

Additional Requirements for Commercial Fansites

No Branding. You may not use the Linden Lab or Second Life name, or the “Hand” logo, within your
masthead or other primary branding for your website.

No Sale of Goods or Services. You may not use the Linden Lab or Second Life name, logos or other marks on
any goods or services offered for sale on your website, whether physical, digital or virtual.

Screenshot Limitations. You may not use screenshots containing Linden avatars or objects or any comments
or writings by Linden employees in any manner that may be construed as promotion of the sale of goods
and services on your website.

No Derogation. You may not use the Second Life name, logos or other marks or intellectual property of
Linden Lab in any manner that Linden Lab considers derogatory to Second Life or Linden Lab.