More Options Could Help Premium Membership

New Premium Features have been introduced for Premium Members, as announced on the official Second Life blog, which you can read here. The features include sandboxes for premium members only and some gifts exclusive to premium members.

I am a premium member but always have a bugbear when it comes to premium membership that people who are estate owners but not premium members should be taken into consideration. They don’t get the stipend and they don’t get a Linden Home, but they can buy an island, now considering how much they pay for their island, I think they should be included in perks such as these new ones and I asked that in the comments …. and got answered indirectly by Tateru Nino! Tateru’s blog post on the new premium features includes this comment:

While it says premium only, Linden Lab spokesperson, Peter Gray, assures me that these two benefits are also extended to non-premium, ‘concierge’ customers.

Good to see that response. However I think it’s a sign of getting old that I’m not up in arms about the free advertising for The Loft. Colleen Desmoulins has a highly regarded store there but these freebies do compete with other furniture makers and this is wonderful advertising for Colleen, usually I’d be all disgusted of Tunbridge Wells over this, but I’m not, maybe I’m used to it now, or maybe it’s because Rodvik is a Villa fan, whatever the reason I’m not too bothered about it.

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Income Streams and Advertising

I’ve long felt that Linden Lab don’t do enough with premium memberships to sell them. Indeed I feel they should follow a lead from Mobile Phone companies and offer different deals. There are many people for whom the prospect of a weekly stipend and 512M of tier isn’t appealing, others would like a larger amount of tier.

There are those who would prefer a larger stipend and would forsake the 512M of tier as they don’t use it and have no intention of using it. Giving people choice is generally good. creating a premium package that appeals to different demographics is good, how about no free tier but advertising upto a certain Linden dollar value inworld or on the marketplace? How about a discount on marketplace advertising for premium members? How about different price points for premium membership where for more US dollars you get tier, the stipend and the marketplace or inworld advertising upto a certain value?

Then we get to partnerships, LL so far haven’t been that good on partnerships but their deal with GlamAdapt regarding Second Life Avertising Beta shows that they can do partnerships, unfortunately it also shows a flaw in Linden Lab’s own advertising.

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