Could Linden Lab Follow Amazon’s Lead In Fan Based Creativity?

I was reading an article over at New World Notes: Attack on Titan Fan Game in Second Life Attacked by Attack on Titan Publisher? This is an old concept, Second Life creators create world or roleplay based on a known product for which they don’t appear to have rights to do so. Here’s the thing, Attack on Titan is something I’d never heard of until I read Hamlet’s article. Obviously we all can’t know about everything, but the franchise gets free publicity via usage in Second Life.

Now of course Intellectual Property rights are a very important area and publishers need to ensure they maintain their rights, so ignoring IP is not a clever thing to do, no matter how much free publicity it brings to a franchise. However I’ve long maintained that companies should consider the potential of Second Life and the realites of what Second Life creators can afford, and come to a compromise that is sensible. This isn’t an easy thing to do, but Amazon have a model that could potentially be expanded to virtual worlds.

Kindle Worlds is the Amazon model, it’s where fan fiction can be published. There is a criteria but here’s some of the blurb:

Welcome to Kindle Worlds, a place for you to publish fan fiction inspired by popular books, shows, movies, comics, music, and games. With Kindle Worlds, you can write new stories based on featured Worlds, engage an audience of readers, and earn royalties. Amazon Publishing has secured licenses from Warner Bros. Television Group’s Alloy Entertainment for Gossip Girl, Pretty Little Liars, and The Vampire Diaries; Valiant Entertainment for Archer & Armstrong, Bloodshot, Harbinger, Shadowman, and X-O Manowar; Hugh Howey’s Silo Saga; Barry Eisler’s John Rain novels; Blake Crouch’s Wayward Pines series; and The Foreworld Saga by Neal Stephenson, Greg Bear, Mark Teppo, Eric Bear, Joseph Brassey, Nicole Galland, and Cooper Moo. Licenses for more Worlds are on the way.

Now Amazon Kindle is a completely different platform to Second Life and has less of the chaotic nature of Second Life, as once published, a story is published, but the idea, bring licensed products to a user generated content platform is something that Linden Lab should investigate.

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