Can Linden Lab Strike Licensing Relationships For Second Life?

Just over a year ago I blogged : Could Linden Lab Follow Amazon’s Lead In Fan Based Creativity? This was based on Amazon’s Kindle Worlds deal whereby they had struck deals for people to be able to write, publish and sell fan fiction via Amazon.

A year is a long time for my memory these days, but I was reminded of this issue when I read a press release from Linden Lab relating to Blocksworld.  The press release though does not appear on the Linden Lab website, it comes courtesy of Gamasutra and carries a headline of Blocksworld Adds MY LITTLE PONY Sets. Part of the press release states :

The new sets are the result of a licensing relationship with Hasbro, Inc., through which Linden Lab also recently added TRANSFORMERS characters to Blocksworld.

So apparently, Linden Lab have negotiated a deal with Hasbro for this content to exist in Blocksworld. Now of course Blocksworld is very different to Second Life and the content is more strictly managed. However Linden Lab may be able to agree terms to sell content from a Linden Lab store, whereby approved creators submit content. They may even require sim owners to apply to be able to place and buy said content. In short, they may be able to take a leaf out of their skill gaming policy and have approved creators and users of said licensed content.

However the last thing a roleplay sim needs is an increased tier fee, so it’s not straight forward, on the other hand, it should be feasible in some form for Linden Lab to find a way to allow users to make and use licensed content within Second Life.

Continue reading “Can Linden Lab Strike Licensing Relationships For Second Life?”

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