Via Hamlet Au over at New World Notes, there’s a link to a post from Strawberry Singh on using Facebook pages to promote your Second Life brand. The good thing about Facebook pages is that you aren’t breaking the Facebook Terms of Service by having a Facebook page for your Second Life avatar, or your Second Life brand.
The thing I found even better about Facebook pages is that you don’t need to have a Facebook profile to create a Facebook page, you will still need to provide an email address and you will need this for logging in but you don’t need to have a Facebook profile, so when Facebook has a burp and sets your privacy settings to something you weren’t expecting, it won’t be an issue. That is unless Facebook have changed that now, but I created pages on Facebook without needing a main Facebook profile.
Google + on the other hand requires you to have a Google + profile to create pages, so it’s a bit different but Google + largely seem more relaxed on the names you use than Facebook are.