Linden Lab Encourage Merchants To Standardise Their Labels On Clothing And Avatars

CommerceTeam Linden has posted an interesting blog : Help Customers Buy Clothing that Fits their Avatars. The idea is for merchants to help customers to find the right clothing for their avatar by using standards when it comes to labels and descriptions for Second Life clothing and avatars.

This is a noble aim because the rise of Mesh clothing has left many a consumer confused as to whether an item will work with their avatar. Merchants are encouraged to use both icons and text to aid consumers. The blog post advises merchants to use the following terms for the appropriate item :

  • Classic avatar: original default (non-mesh) Second Life avatars.
  • Standard mesh avatar: a classic avatar wearing a rigged mesh attachment, created using the standard fitted mesh model.
  • Custom/branded avatar: an avatar of either type (i.e. that does or does not use mesh) that is a custom size or shape, requiring custom-made clothing to fit it. A brand name for the shape will help users easily identify which clothing fits which custom avatar.

Initially many edge cases will be raised where items don’t seem to fit a single category, which may lead to some confusion but the categories appear to work from where I’m sitting. Over at SLUniverse some points have been raised in a thread there. Tamarsk raises a point regarding the initial confusion :

So, say I have a fitted mesh jacket – is that classic or standard or both? It seems that the market space for the two last categories is very small. Aren’t 95% of the items out there just classic? Somehow I don’t think this solves much of a problem but again, I am confused.

I would say that was Standard mesh avatar myself, as long as it has been designed using the standard fitted mesh model, but I could be wrong. I’m not quite sure where  mesh clothing made prior to the introduction of fitted mesh goes though, it is custom made so probably in the custom/branded category.

However Linden Lab do provide more information in a knowledgebase article, although I feel Linden Lab have missed a trick here in terms of promoting these concepts after reading that knowledgebase article, but I’ll come to that later.

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