Apr 012013

Back on March 12th Linden Lab blogged about advertising on Second Life properties. There has been no further update but the people behind Fennux breedables have managed to take advantage of Google advertising by getting an advert for their product and website onto the Second Life website, well the forums in my case, that’s where I saw the advert.

An image should be here

Fennux Advert

I’m not sure  whether they’re engaged in a general google advertising campaign or whether they’ve targetted the Second Life website for their adverts.

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Feb 222013

Banner advertising on the Second Life website has came in for some fierce criticism, some of the criticism has been constructive and some of it is plain bizarre.

The constructive criticism includes suggestions that premium or concierge members shouldn’t see the adverts once they’re logged in. This isn’t an unusual step, I can recall Livejournal implementing a feature such as this whereby paid members didn’t see the adverts. Livejournal is of course a platform where the users are the content, free or paid, but removing advertising from paid accounts seemed to be a happy compromise.

Another constructive criticism is suggesting that adverts shouldn’t appear on the dashboard and there’s some merit to this too, it’s better to keep the advertising away from areas where people want to feel secure in their dealings, even if there are no security implications.

However some of the criticism is plain odd. I usually turn off signatures on the Second Life forums, but I turned them on today and lo’ and behold some of the people complaining about banner advertising, have adverts for their products or services in their signatures, do they realise this? Do they realise they are criticising advertising whilst advertising?

Now signatures are easy to turn off, but you can get applications that will block advertising too and they aren’t too tricky to install. I’m left pondering that the issue isn’t advertising in itself, it’s the kind of advertising that’s at the heart of the matter.

Everytime I login to Second Life I see adverts, message of the day, destinations, events, they are all advertising, but they are relevant to the Second Life service and I think that may be where people feel these banner adverts on the website cross the line.

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Feb 202013

I noticed a thread on the official forum: Banner ads on SecondLife.com. I hadn’t noticed the banner ads, so I went back to some of the main pages such as the destination guide and then logged out and in and observed that there are indeed banner ads, I tried to grab a screenshot but it’s hard to make out:

An Image Should Be Here

Ads on Main Page

Now these adverts look like Google Adsense to me, indeed I saw one down the side for Linden Lab’s Patterns. I think a move such as this is long overdue to be honest, Linden Lab should be looking to monetise their website and as it stands it’s not too intrusive, but have they actually thought this through and blocked some advertisers? Otherwise some of us will see IMVU adverts there!

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Nov 022012

There are a couple of issues doing the rounds at the moment, which initially seem unrelated but at the heart of them there is a link, well I’m going to link them anyway!

The first issue is the Star Trek CBS Copyright infringement thread. The thread has some interesting commentary, in particular on page 4 where KellyO Mayo suggests Linden Lab come to an arrangement with CBS and introduce a system that pays a percentage of sales to a CBS account in return for allowing Star Trek items  to be sold on the grid.

Edie Shoreland gives the idea short shrift and suggests it should be residents who negotiate any such deals.

Both of them make good points, but really, there should be room for both arrangements, the glaring problem for a Linden Lab initiative is that the grid is not PG only and many brands get the heebie jeebies about being associated with any sort of image of a female nipple, although they’re happy as Larry to see their brands being perused on beaches in hotter climates where there are female nipples aplenty. I won’t get into a rant on the silliness of this but it does tie in with another issue, the IHeartSL fashion feed has gone PG according to reports, including a report over at New World Notes by Iris Ophelia.

One of the suggested reasons for the IheartSL change of heart …. oh dear… oh where was I, oh yes, one of the suggested reasons for the change of policy is that IheartSl runs Google Adsense and the guidelines for participating are basically that your site should be PG. Which links in with the issue of whether Linden Lab would be able to gain traction with brand partnerships whilst large parts of the grid are not PG.

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Jun 102011
50s Weekend Ad

50s Weekend RFL

5th Annual
Relay for Life of Second Life Multi-Team Event
June 10th-12th, 2011

Thank you to Drive In sponsor Nexxus and Carnival Sponsor Lil’ Sugar Shack!

Sponsored by RunAround Sue’s, RFL Back To The 50’s

Get out those poodle skirts, bobby socks and saddle shoes or the leather jackets, cuffed jeans and don those ducktails, we’re headed back to the 50’s! It’s time for the 5th Annual Back to the 50’s Weekend for Relay for Life! It’s all happening June 10th, 11th and 12th, 2011.

The weekend begins with a Sock Hop and a Skating Party with some of SL’s excellent DJs. on June 10th, from 6-8 PM.

Saturday will see festivities all day long. The carnival opens at 9 am. Carnival rides, game booths, the mechanical bull (with a FABULOUS grand prize); kissing booth; Dunk Tank; carnival clowns and watch out for the Police who will be slamming all hooligans straight in the slammer. Send out a warrant and have them arrested Yep,they’ll have to bail their way out. The Classic Car Contest returns on Friday night, where you can vote over and over again for your favorites. Be sure and visit the Labyrinth, too.. who knows the fun twists and turns that could take? Saturday will end with another Sock Hop and Skating Party.

Be sure and shop our town shoppes and look for the special things selling especially for RFL, by some our RFL teams!

The fun continues all day Sunday, the 12th and ends with skating party at 6pm or a double feature at the drive-in movie theater from 6-9pm SLT.

It’s a jam-packed oldie, but goodie weekend.. and it’s all for Relay for Life!

Be There or Be Square!

Schedule of Team Events

Friday, June 10, 2011

Sock Hop
6pm-8pm SLT
Team: RFL Harmony of Hope
with DJ Mordred Lectar

Saturday, June 11, 2011

Sock Hop
Team: Relay for Hope
with DJ bball Braveheart

Skating Party
6-8pm SLT
Team: Breeders Hope for Cure
with DJ Ronson Drucker

Dunk Tank
10am-3pm SLT
Team: Circle of Life

Dunk Tank
3pm-8pm SLT
Team: Dominion RFL of SL

Sunday, June 12, 2011

Dunk Tank
10am-5pm SLT

Shayla Juran spins the 50’s
Live at the carnival

Skating Party
6-8pm SLT
Team: Heros for Life
with DJ NightWalker Galaxy

Sunday Night at the Drive-In
6pm-9pm SLT
Team: Passionate Redheads
Movies: Blue Hawaii & Viva Las Vegas

Events Covering All Three Days

Kissing Booth
Team: Marga-Relay-Ville Team

Team: Aether Chrononauts

Classic Car Contest & Raffle
Team: Radicals for Life

Town Shoppes
Children’s Light
Remembering Our Friends Memorial Angels
Friends Fighting Cancer
Rays of Hope

May 232011
Prim Perfect Head Quarters

Prim Perfect Head Quarters

Prim Perfect

Saffia Widdershins is owner and editor of Prim Perfect. So what is Prim Perfect?

Prim Perfectis a magazine for Second Life homes and gardens – with lots of wonderful articles about buying or renting your home in Second life, finding the best designers, choosing your furniture, arranging it to best advantage, managing your prim count, landscaping your garden and learning the latest news from the world of interior design.

In addition, they visit the best communities and the most stunning landscapes of various kinds, all across Second Life. And periodically, they travel to other grids as well to see what is happening across the MetaVerse. In other words, there is something for everyone!


Prim Graph

Whether you are setting up your very first home, hungry for the latest must-haves, or customizing the mansion of your dreams, Prim Perfect has something for you. For those who are prim addicts, there are articles on high-end high class designer furniture too. Each month they showcase the work of a specially chosen designer in an exciting and fascinating region.

New businesses will love their Pathfinder articles, where the best and most experienced content creators in Second Life mentor a group of start-up businesses and help establish them in the Second Life world. Established business can follow their Trailblazer program, which is organizing a series of seminars, workshops and merchant trials for small businesses seeking sustainability.

For all those who love, or need, low prim Design, there are their Linden Home features, where we look at top designers working to create Linden Home furnishings – and also at the different ways that their readers have chosen to furnish their Linden Homes! For land agents, builders, landscapers, and designers – Prim Perfect offers a way for them to reach their clients directly.

Prim Perfect May Magazine Cover

Prim Perfect May Magazine Cover

Prim Perfects advertising rates are very reasonable. In between issues, the PrimPerfect blog keeps you up-to-date with the latest news and gossip. You’ll find news about forthcoming issues – as well as general news, tips, and advice. There is also their very popular art column – Ekphrasis, reviewing art and artists in Second Life.

Many of the articles have a validity that goes well beyond the day of post – search the blog and see what a wealth of information Prim Perfect has to offer! You will see pages from Prim Perfect on the stands on the ground floor of their pavilion. If you would like to read more of an issue, click on that issue on the stand to receive your copy. Or visit their online archive.

Designing Worlds

Designing Worlds is the hit weekly show on design and designers in virtual worlds, brought to you by Prim Perfect Productions, the people behind Prim Perfect in co-production with treet.tv, the leading TV network in today’s virtual environments such as Second Life. From its roots as a “meta-makeover” show, the programme has developed into a magazine/factual format, adding interviews and visits to some of the most impressive locations in Second Life and other virtual environments.

The show goes out live in 720p High Definition every Monday at 2pm SLT/Pacific Time and is repeated through the week on the Treet Lifestyle channel. Shows can also be viewed on the Treet Designing Worlds and downloaded as podcasts via iTunes.

Designing Worlds is presented by Saffia Widdershins, the Editor of Prim Perfect Magazine, and Elrik Merlin of Radio Riel. You can see more on their Designing Worlds website.

We want to thank Saffia and Prim Perfect for being a proud sponsor, and so much more, of the 2011 SL Home & Garden Expo benefiting Relay For Life.

May 072011

I haven’t spent much time Second Life this weekend, nor in Second Life related sites, since Thursday I’ve been busily trolling Liberal Democrat websites to laugh as they wallow in their own misery, this isn’t strictly true, they just make it too easy not to laugh at them but I have been offering them supportive advice, much as I dislike Toxic Nick Clegg, I do like three party politics in the UK, the Lib Dems need to move away from being Tory Lite and more to being a left of centre social democratic party, which worked a treat for the SNP in Scotland.

However there’s only so much fun one person can have with politics, it gets boring really quickly, so let’s get back to Second Life and the rather delightful sight of blog updates and promotions on the new dynamic login screen:

Second Life Login Screen

Second Life Login Screen

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May 012011
Pre Fabulous Store Front

Pre Fabulous Store Front

*Pre Fabulous*

Pre Fabulous began in 2006 when Fornicola Butuzova and Amo Lambeau began creating buildings they sold, to earn spending money to support their shopping and partying habits in Second Life. Sale by sale their business grew until 2009 when they both decided that it was time to go full time and create homes, stores, and other buildings in Second Life for a living.

Pre Fabulous does not follow the “Features and Fashion” way of thinking about building in SL, they rather take a more narrative approach to serving the needs of Second Life residents. Their belief is that people come to Second Life to realize fantasies or express some other ideal of themselves. If they want to fall in love in a tropical paradise, be the toast of the Manhattan skyline, or the Lord of a mighty kingdom, whatever their dream maybe they need help.

Rather than chase trends, Forni and Amo, focused on helping Second Life players tell their story. They created buildings that have a reason for existing, buildings that convey an emotional connection to the story their customers want to tell. One of their core beliefs is “A house is made of bricks… A home is made of cracks”. It is the cracks that tell the story of a house that say something about why it is there, who lived there, of the experiences that were shared, between its walls. Continue reading »

Apr 282011
Shameless Bits Expo Ad

Shameless Bits Dolphin Display

Shameless Bits!!

Bringing romance into SL at affordable prices. With loving beach and outdoor furniture which helps to set the mood for those romantic moments! You can find everything to make your outdoors (and even indoors) as romantic as can be!

They also have a pretty extensive landscaping section as well, including “Kissing Trees”, that let you kiss and dance and cuddle on the branches, try one out.

There is also a pretty great Midnight Mania board. All new releases go in it (a Lite version of course). They try to have new releases twice a week, and the full version of those items can be purchased 1/2 off until the board changes.

There is a new item for the store twice a week. The new release are put into the Midnight Mania Board. It’s a lite version of the new release (usually 2-5 animations – the full version usually has around 50-100 animations). There’s always something pretty nice on the board, come slap it as you’re looking around!
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Apr 202011

Rodvik’s Twittering has got tongues wagging, opened a dialogue and started to exemplify the reach of Twitter. The official @secondlife Twitter account has 22,862 followers as I type this. That figure could change during the course of this blog post, but not by much. Now some of those accounts will be dormant, many of them won’t see any official Tweets, but it gives a good idea of the potential for promoting Second Life on Twitter, because some people will retweet any initiatives, which then extends reach further.

This is low cost advertising, Twitter is free to use but there’s a cost implication with Linden Lab getting someone to Tweet, so it’s not a no cost operation, but it’s pretty damn low cost. Advertising is something Linden Lab don’t do well, some people find advertising a bit tacky, but it’s a cold hard reality that it needs to take place and Linden Lab need to open up their eyes not only to advertising initiatives of their own, but also of advertising via their customers, be that on the forums, blog sites, Twitter, Plurk ……. yes even bloody Facebook! Although the jury is out there with their silly no pseduonyms BS, but we’ll come to that later.

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