Rodvik’s Twittering has got tongues wagging, opened a dialogue and started to exemplify the reach of Twitter. The official @secondlife Twitter account has 22,862 followers as I type this. That figure could change during the course of this blog post, but not by much. Now some of those accounts will be dormant, many of them won’t see any official Tweets, but it gives a good idea of the potential for promoting Second Life on Twitter, because some people will retweet any initiatives, which then extends reach further.
This is low cost advertising, Twitter is free to use but there’s a cost implication with Linden Lab getting someone to Tweet, so it’s not a no cost operation, but it’s pretty damn low cost. Advertising is something Linden Lab don’t do well, some people find advertising a bit tacky, but it’s a cold hard reality that it needs to take place and Linden Lab need to open up their eyes not only to advertising initiatives of their own, but also of advertising via their customers, be that on the forums, blog sites, Twitter, Plurk ……. yes even bloody Facebook! Although the jury is out there with their silly no pseduonyms BS, but we’ll come to that later.