Fancy a bite,
Yum yum gee it’s fun,
Banging on a different drum,
There seems to be a concern in some quarters that Linden Lab’s Project Sansar is poised to eat Linden Lab’s Second Life. I’m not quite sure where this concern stems from and that’s before we mention that Linden Lab have another product; Blocksworld, which people don’t pay much attention to in terms of eating too much of the Linden Lab pie.
Yes, Project Sansar is the project that Linden Lab have most employees working on, yes it’s new and shiny, yes it will tie in better with HMD’s than Second Life does. None of this means that Second Life will be swallowed by the Project Sansar shark. A lot of the current concern seems to stem from the recent Lab Chat and a question from long time Second Life resident and all round good guy, Qie Niangao :
Assuming Sansar makes it into a revenue-generating beta, how will the Lab organization be structured to keep SL and Sansar from sabotaging each other’s success?
This has been a problem for the Lab, historically, most disastrously with the competition between Marketplace and the Land product, but this could be worse: the Sansar team has a natural incentive to cannibalize the Second Life business — but if that’s premature, LL could be left with no profit from either product. How will you prevent this?
(Yes, eventually Sansar’s market should be so large that the current Second Life business doesn’t even register as a blip on the adoption curve. But initially, Sansar Marketing will be tempted to feed off SL, potentially leaving neither platform viable).
Good question, which deserves a good answer and it pretty much got one from Ebbe Altberg, Linden Lab CEO :
Well, I’m not sure why we would try to sabotage ourselves in the first place. But they are two very separate teams, from product and design and engineering are two completely separate teams … at some point they meet-up in the organisation higher up, but they are working very independently today.
And there’s some pieces the two products will share. Clearly we don’t want to have to replicate the whole virtual economy pieces, and all the compliance work that goes with that, so that is something we try to make sure we only do once; and that will be a service both Sansar and Second Life will leverage. but other than that, the teams are free to work completely independently on what they think is best for them and their users every day.
However the answer went further, it went into the cannibalisation issue and that’s where things get a bit messy in the minds of some.