Ah Thursday, not just any Thursday, but the Thursday before the Easter Holiday weekend, where I can now put on my slippers, sit back, and not worry about my day job until Tuesday. This also means I’ll be blogging … unless Football Manager 2012 hooks me too much again. Hopefully I’ll talk about Kitely later but for now it’s the Second Life shoppers paradise that I’ll write about.
The rumour mill suggests that Linden Lab are looking for ways to get people shopping inworld again, not that people have stopped shopping inworld, but the rise of The Marketplace has caused concern for inworld ventures. I’ve spoken about this before, I am not a huge fan of The Marketplace but it’s here, it’s convenient, it works (usually, there have been glitches lately) but it undermines some key aspects of Second Life, such as store rentals and sales which help fund roleplaying sims, Arts sims, Club sims, social ventures, hangouts yadda yadda yadda. Personally I think the horse has bolted now, the time for some joined up thinking was months ago.
The Marketplace isn’t the only reason for concerns on the viability of social and arts ventures, Styles Of Edo have announced they are closing after five years of trading in Second Life. This is a Mens fashion store for those who aren’t familiar with the fashion scene. When I originally published this post, this paragraph suggested Styles Of Edo was closing due to not making enough sales to make tier, this is not the case and I apologise for any confusion, I have not spoken to anyone from Styles Of Edo and do not know why they have chosen to close, however there is a comment from Chrissy Ambrose in the comments of this post. Stores and Sims in Second Life close for a variety of reasons, new ones arise from the ashes and we carry on, times change, tastes change and culture changes.
Deja Letov posted in the official forums on their views on why getting shopping back inworld is a great idea, however again we’re back to inworld shopping not exactly being dead and my view that the horse has really bottled, we are too far into the bricks and mortar challenge here, the online shopping experience in an online world is now very appealing and yes there is something wrong with that picture because Second Life is a 3D virtual world and The Marketplace is a 2D Shopping site.
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