Fantasy Faire is over for this year, but what this year’s event has left me wondering is why aren’t there more faires and why aren’t there more faires with outsiders involved? Now by outsiders I’m talking about people who don’t see Second Life as being their natural place, such as people who don’t really use Second Life but could use it for promotional purposes.
Now let’s just pause for a moment here, Linden Lab have brought advertising to their website and a lot of this advertising is from people who don’t see Second Life as their natural place, there are adverts from all sorts of different companies there. Why not harness that advertising potential and point advertisers in the direction of the Fantasy Faire website and say, hey, here’s what you can do in Second Life to make feature rich advertising.
Now there are a few reasons why this sort of thing generally doesn’t happen. The first is that Second Life is a rather small subset of potential consumers for any organisation to be concerned with, I mean there are plenty of us here but there are not eye popping amounts. Another reason is that Second Life users get a bit uppity at times about outsiders advertising on Second Life properties, some of the feedback about the website adverts demonstrates that. Another reason is that advertisers don’t want to be associated with dodgy content.
Some of these factors can be overcome, but let’s just imagine what could be done with a Fantasy Faire for fantasy authors and MMO companies. This could bring new users to Second Life, a short faire on this scale would mean people weren’t tied to tier in Second Life to display their wares, but they could get some damn good promotional material out of a short term event. The game companies should have no problem making avatars for Second Life, whereas the authors could work with, Linden Lab or even, shock horror, Second Life residents to help them build displays to promote their books.